Vivalis (Cocom / GGC) - Team Lead Communications (2022 - now)

Mediafin (De Tijd | L'Echo ) - Senior Marketing Officer @ Trustmedia (2021 - 2022)

Trustmedia – the advertising sales house of the business newspapers De Tijd | L’Echo – is a multidisciplinary marketing partner that offers its clients both marketing and PR solutions.

Senior Communication & Marketing Officer a.i. 

• Copywriting & roll out B2B mailing program (Selligent)
  
• Commercial stakeholder management with different internal sales business partners

• Coordination Trustmedia B2B media campaigns

Calpam Belgium (Q8 Mazout) - Project Manager @ Finance Department (2020 - 2021)

Calpam Belgium with its brands Mazout.be and Q8 Mazout is the second largest heating oil company in Belgium with also a subsidiary in Luxemburg.

Documenting and streamlining all different invoicing processes (B2C & B2B) in Microsoft Dynamics Navision. 

• Invoicing organisational planning
• Streamlining between the 3 invoicing entities
• Procedure enhancements

vzw 'de Rand' - Project Manager @ Management Team (2020)

vzw 'de Rand' provides services of language promotion, reception and integration services for non-Dutch speakers and operates also 7 community centers.

Main objective was to coordinate the setup of the 5-yearly planning to be delivered to the provincial and regional authorities and which was done completely remote with Microsoft Teams and Sharepoint.

• Web-based questionaire for covid-19 financial support for local community associations

• Preparation and reporting of multiple meetings of the Board Members and the General Meeting
  
  

Terhills NV, (part of Limburgse Reconversie Maatschappij - LRM nv) - Freelance Project Manager a.i. (2020)

Covid-19 was a busy period: different projects had to be launched on this leasure hub called 'Terhills', on the edge of Belgium’s only National Park. A fine place for a staycation!

"Feel the Hartbeat of Nature" is Terhill's baseline. And at Terhills you have the most wonderfuill view here in Belgium. And you can stay in their wonderfull 4* hotel, in the former building of the topmanagement of the mines. In 2021 a 5* Center Parcs is to open on the location.

• Follow-up of subprojects of the global master plan
  

• Stakeholdersmanagement with different levels of administration: planning, permits, cost and budget follow-up

• Covid-19 customer procedures and relaunch of the Terhills Hotel

Kuwait Petroleum Belgium (Q8) through The House of Marketing (THoM) - Freelance Digital Loyalty Coordinator a.i. (2019 - 2020)

Q8 smiles is the largest digital loyalty program in the Belgian energy sector: after the network launch, the first objective was the "big hairy goal" of lots of customer acquisitions.

Take teething troubles out of the system, avoid customer fraud and at the same time improve the Customer Value Proposition and make the program attractive for existing and new customers, with integration of new partners, shopping promotions, gamification and many extra Smiles...

• Program enhancements, UX advice.
• Quarterly marketing plan review
• Loyalty and Capital tracking
• Marketing automation preparation
• CRM - Business Administration - Business Intelligence

I have been a volunteer for several months at different places in the nonprofit business.

The work at Poverello, in the poverty alleviation, has particularly affected me: a small setback in your life can have major consequences and make you slip into poverty. And then resilience is needed.

• Social media follow up
• Contentmarketing 
• Exhaustive analysis reporting on Facebook & Mailchimp data, conclusions & recommendations
• Shop sales & sales promotions
• Customer service

Burger Brands Belgium - Quick Restaurants (2005 - 2019)

I have contributed to the succesfull growth of the Quick network in Belgium and Luxemburg, mainly out of a marketing position, but also in network development.

It were challenging times...always trying to be ahead of the competitor with the "yellow arches". But all the players in the team were great and aimed for the same goal. But when the King arrived, it was a complete game changer for the QSR and burger business. 

• Yearly field marketing plan & calendar
• Customer oriented promotion management through clustering, go to market
• Special sales projects: analysis - action plans
• Digital marketing
• POS - Print - Media - Instore marketing
• Network Expansion - Business Development
• Facility Management
• Corporate communication management

Texaco Benelux (1995 - 2005)

That was the time of "wherever you go, go Texaco". And of shifting the network from a supply driven mentality to a customer focused mind set. Change Management 'avant la lettre'.

I started in the Texaco Belux organization and then took responsabilities on a Benelux level, this within a Europe/West-Africa structure. Intercultural management and sharing best practices!

• Advertising & sales promotion plan for Benelux, including national and local promotions supported by media.

• POS materials by trade category 

• Event marketing & trade fair participations

• Electronic multi partner loyalty system

• Issueing corporate and retailer magazines

• Best practices with UK & Ireland colleagues

Working in a smalll ad agency where client business needs where translated into marketing and communication solutions, as well in B2C as B2B.

• Mailings, brochures, magazines
• Catalogues
• POS materials
• Small media campaigns

Fina Belgium (1989 - 1993)

Fina was the proud Belgian petrol brand, part of Petrofina

• Marketing assistant for different trade categories